Your website most likely has a blog page, right? All the best businesses have them these days. And of course you need copywriting services to help you fill up those blog pages with informative and attractive content. But now you’ve started hearing about SEO services as well, and you’re not sure which is better or necessary. Take it from a SEO copywriter: you need both!
What are copywriting services?
Website copywriting services revolve around creating quality written content for your website. This includes the content of your entire website, as well as unique blog posts about your brand, products and just general information you’d like to offer to your users. The necessity of using copywriting services is obvious, because you want to use quality content that is well and accurately written on your website to generate trust and impress users.
While copywriting services alone were enough once upon a time, but with how easy it has become for anybody to have a website it is no longer enough to just have good writing. You need users, your sales leads, to find you amongst the myriad websites clogging up the internet. And that is where search engine marketing services come into play.
What are search engine marketing services?
These SEO (Search Engine Optimisation) services, provided by SEO agencies, are all about optimising your ranking on search engines. If you are selling a product or providing a service, you naturally want your website to come up as close to the top of their online searches as possible.
There are two sides to SEO services that help you get there. The first, most commonly known as technical SEO, involves researching your industry and related keywords, your competitors, and your own website. Through all of this research the SEO agency is able to figure out what your website’s current state is and what is working in your industry for others. From there they can begin implementing SEO services by getting copywriters like us to update the content of your website to make better use of relevant keywords to improve your search engine ranking. That is just the first step, but it’s a giant leap forward for any business that wasn’t using this before.
From there you can enlist further SEO services by having those same copywriters who spruced up your website write articles to go onto your blog, but this time with SEO strategies being implemented. This means that every article we write for you includes the necessary keywords, chosen after careful research, and effective link usage to ensure that your website is found higher up in searches featuring those words and becomes more and more trusted by search engines such as Google.
Why should you use an SEO agency?
You could always save money by just going to a freelance copywriter who has a good knowledge of SEO services and strategies, but that alone won’t help you see what works or does not. The benefit of going to a professional SEO agency is that they can provide you with detailed, simplified reports to indicate to you exactly how your ranking has improved with statistics like how much higher or lower your website has ranked with which keywords. Using an SEO agency’s search engine marketing services thus gives you access to more holistic information to better inform your strategies and to constantly adapt your keyword usage to keep you on top of all related searches.
How do you find the best SEO agency, you ask? Just Google ‘SEO services’ and they will be there. Or, to make it even easier, take your business higher with the range of expert services offered by the Starbright team here!