In the last 20 years, blogging world has evolved a lot and has entered in its prime phase. A change forced in blogging world is due to major contribution of social networking sites.
Today, blogging is not a leisure activity, which is used to share personal dreams and hopes, but is moving towards legitimate career alternative for brilliant content creators. A decade ago blogging was entered under ‘Hobbies & Interest’, but it will be found in resume under ‘Work Experience’.
Below are some trends that will significantly impact blogging in 2017.
End of blogger and birth of influencer
You cannot have a blog without blogger, but in the coming years few people will describe themselves as bloggers and get to be known as influencers.
Today, bloggers not only write but look for an outlet. They blend text, videos, images, info-graphics, trends, social networks and skillfully bring a dynamic unification to deliver value to their audience and marketers. Business owners, who see blog as a source to monetize their network must understand the importance of influencers on buyer’s decision making.
Post size matter
Online is the main source of information, so articles and blog posts have to avert the clatter and supply real value. To survive in this over-saturated content area, you will constantly need to create in-depth content. People are inspired with long posts and more substantive content.
If your goal is to bring qualified traffic in coming years then put great emphasis on article length paired with value.
Great graphical content
Bloggers will be called influencers at the end of 2016 and thinking about blogging as text based communication will fade away. Text will not disappear completely but the concept will be presented in an asynchronous way – less text and more graphical elements.
Blogging world trend is evolving towards graphical content. For sometime social networks report that status updates, content and shares include an image. In addition, the growth of image sharing networks put forward that there is power in graphics.
Towards the end of 2016 graphical content with HD images, design elements, icon sets, info-graphics, and images designed to share on social networks will become a central feature of blog post.
Best content will include long posts and great graphics. Nobody wishes to navigate through long slideshows or wall of text but combining long text with great images to support is nearly appealing.
Era of engagement
Several years ago, bloggers would boast about traffic. Big numbers of page views means better blog. Such high viewed blogs were monetized by selling a little of the screen to ad serving companies.
After sometime, content creators became conscious that advertisers preferred audiences. Therefore they started building massive audience using low value content, click bait, listicles, slideshows, content duplication, and such ugly features. Traffic really spiked but readers were disappointed and marketers were left unsatisfied. The aspects that were win-win now trended to be loss-loss.
In 2017, the important metric in accordance experts at blogger outreach services UK will be engagement rates and not page view or traffic. The blogger needs to be capable to engage audiences of any size, with content that provides readers a reason to come back for another fresh text + image content.
Valuable content needs to be distributed on popular social Medias. The blogger has to increase engagement rate amongst niche audience.