Today an overwhelming amount of online search engine traffic in Western nations comes from mobile devices, with nearly 40% of all searches on Google (for example) coming from smart phones alone.
We definitely live a more connected lifestyle than at any other point in human history. We have amazing technology in our pockets that allow us to learn, research, and look up anything we would like to know in an instant, and we are just figuring out how to take full advantage of this technology and this information right now.
At the same time, the overwhelming majority of the web is based off of the “old Internet” of just a few short years ago. Websites were designed to be viewed on larger and larger sized monitors, not pocket-sized mobile devices with razor-sharp resolutions.
This is obviously causing a lot of hassle and headache for mobile users that aren’t able to view websites as efficiently or as effectively as they are able to on a traditional computer or laptop. Thankfully though, responsive design is the answer to this issue – which is exactly why it is quickly becoming the web standard we need moving forward.
What exactly is mobile responsive design, anyway?
Mobile responsive design today is a design language that uses CSS and other programming languages to first recognize the resolution and screen size of the hardware that is viewing a website and then adjusts, on-the-fly, the overall design and look of that web property to fit that resolution perfectly.
Unlike static design elements, responsive design can look fantastic on any sized screen – from the smallest smart phone available to the largest HDTV or projector. The design elements flow, resize, and realign without the user having to do absolutely anything but view the website the way they would have any way, giving them an optimal experience that boosts usability across the board.
Why is mobile responsive website design so important?
As we highlighted above, a significant amount of online traffic is coming from mobile devices these days and this trend is only going to continue to get stronger and stronger in the future.
We are moving closer into the “Internet of Things” where we interact and interface with the Internet more and more with devices that are in traditional laptops or desktops with oversized screens and skyhigh resolutions.
Mobile responsive design allows you to provide a seamless user experience for every single visitor that lands on your website. This is going to boost your conversions through the roof, boost your user experience through the roof, and generally allow you to “future proof” your website as much as you’re able to with existing technology today.
You won’t ever again have to worry about your website “breaking” when someone views it from a mobile device, and you won’t have to worry about losing out on sales when people are red-hot and interested in purchasing something from you from their phone right then and there.
Best of all, mobile responsive design elements blend seamlessly with traditional design elements, allowing you complete and total control over the way your site looks and behaves without any unnecessary fat in the code behind it at all.
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