Content calendars can streamline the process of your marketing strategy and help you to save time with updating your website. If you’re trying to manage content on your website alone or you could use support for efficiency within your team, building a content calendar can help you come up with engaging content ideas for regular posting.
A content calendar is a tool that is designed for proper organization and planning with the content for your website. It’s also known as an editorial calendar and it includes details on upcoming articles that you would like to post, planing posts on promotional events, when you are updating your old content when you look at videos and webinars posted, and when you like to post status updates.
When you start to schedule your content in a content calendar, you have a rough idea of how much time you’ll have to spend creating that content. With a proper strategy on the future of your content, you can go to work creating the content and then scheduling it to roll out on specific dates.
The main steps associated with building a content calendar include:
Deciding The Content-Type To Be Publishing
Consider the content you would like to publish on your blog. List any type of content you would like to regularly engage your users with. It could be videos, ebooks, articles, social media posts, newsletters, presentations, podcasts, opinion articles, and more.
Brainstorm And Schedule
Put together some ideas for your calendar by having a brainstorming session with your team. Take a look at the empty calendar and consider specific days where you would want to publish content such as for a special event. Move through and consider some titles and types of content that you’d like to publish and then lay out on the calendar in the way that you would like to roll it out.
Perform Research
Before you start making content do some keyword research so that it can have the proper structure to rank well on search engines. Doing a bit of competitive research can also help you to identify content on your competitor’s pages that might be ranking well or that might be popular to engage your audience with.
Choose The Channels You’d Like To Publish On
You could consider publishing content not only for your own website before your social media pages, guest posts, and more. Adding some of these other elements to your content calendar can help you to build a more robust publishing schedule.
If you could use help in building a content calendar or with quality SEO content, contact us today to learn more.
This post was written by Kristian D’An. Kristian is the owner and SEO Specialist at Lux Digital Marketing, a search engine optimization company. Kristian has been optimizing websites successfully for over 7 years. He has helped his clients achieve the #1 position on Google in several different industries.
