This age of digitalization, just by having an online presence you would not succeed. Instead, you are required to put in genuine efforts when it comes to delivering the best user experience to translate every lead into a sale like crazy. But, this is not as straightforward as you might perceive, as your business is competing with so many companies out there selling products and services like yours. So, the whole idea is making the business website appeal attractive yet graceful to grab the attention of the visitor, and at the same needs to be easy to use. You probably would not be a prospective customer to get baffled on your website, only to hop to your market rival. There are a myriad of factors that contribute to building a website that is user-friendly in design and use, but one thing we tend to overlook is the navigation bar. It is like a little thing that makes a big difference.
No matter whether you agree or not, the navigation bar of the website has a dramatic impact on the overall sales results of your site. Therefore, the structure and labelling must be done carefully to encourage your web visitors to browse your entire website. Here, in this post, we are highlighting the things to keep in mind when building a website menu, so scroll down and have a look: –
Be Descriptive
If you want the navigation menu to be fascinating something that triggers instant emotions, but just being descriptive you can tell your visitors what products and services you have to offer. In the navigation bar, you can include the keywords to improve your web rankings on top search engines such as Google, and at the same time, make it clear to your visitor what the website is all about. Typically, it is best to seek the advice of a competent graphic designer Essex to help you out with formulating a great navigation menu that improves your sales numbers.
No-Format Based Navigation
The most common mistake we all need to commit is having a format based navigation menu such as “videos” and “photos.” You don’t tell your web visitor what is the format of the content, instead, you need to describe them the topics, tell what the videos are to gain their attention.
Void Drop-Down Menu
If possible, you must stay clear of the drop-down menu, as they make the entire site appeal messy. Firstly, the drop-down is next to impossible to crawl by the search engines, secondly, when they hover on one label they want to click, and you give them more options, there are chances they may get hassle up and instead move out of your site.
Creating a navigation bar is a job of great professionalism and experience, therefore, it is recommended that you do put in efforts to find a trustworthy graphic designer Essex.
