Although digital strategies may be designed to build your company’s brand and to promote your products or services, they all lead to one place: your company’s website. Strategies are often implemented to draw traffic to the site to increase sales or to increase search engine rankings to generate web traffic. It is important to have a website that is well-designed to maintain visitors’ attention so they can be converted.
Keeping Visitors on Site
To increase sales, visitors to your website need to be on it long enough to find what they want or need. If searches are being conducted for the types of products your company sell, then much of the battle is over because those web visitors are pre-qualified since they are already looking for products such as yours. However, to close the sale, the site needs to hold visitors’ interest and these elements can help.
Good Content
Every web designer knows that “content is king” as it is what drives much of the traffic to a website. When visitors search for the products or services they want to know more about, articles, blog posts or videos can provide the information that they need to make an informed buying decision. By keeping good and fresh content on your website, you can attract more traffic to it, build an email database, and draw a stream of repeat visitors.
Easy to Navigate
If people cannot find the information that they came to the site to read, they can get very frustrated and leave after only a few seconds. To reduce the bounce rate, a website needs to be easy to navigate so information can be easily found. Visitors should be able to get from the landing page to the product pages to the cart and back again without any problems.
To prevent issues with navigation, have the webmaster revisit links, make sure that they’re not broken, and archive content so it can still be accessed. There could be data on old blog posts or articles that people want and archiving them will help people find the information. When they are saved, consider making the archive searchable to prevent frustration and to make everything easier to find.
Visually Appealing
Along with having strong and varied content and a site that is easy to navigate, it needs to be visually appealing to draw people to it. There are many elements involved with an attractive website including the colour scheme, font, page layout, and use of graphics and/or images. A company that does web design in Manchester can develop an attractive website that has the information potential that customers want when searching a website.
The value of a well-designed website is almost incalculable because there are both monetary and intrinsic ways of being measured. Having more visitors to your website may show in sales increases, which may provide your business with good ROI. However, it can have intrinsic value for you because a well-designed website can present your company in a good light as it is the only interaction with your company that many customers have.
