There are a lot of natural assets that many websites under-value. A site’s internal links are just one of them. Your internal link structure is important to the way your users interact with your site and can contribute a lot to the way the search engines assess your site. Luckily, a site’s internal linking structure can be improved with a fair amount of ease. [Read more…]

Given the golden child status of content marketing, SEO is one of Google’s increasingly critical factors in evaluating sites. According to a survey, 32 percent of companies expressed that SEO as a service creates the most benefit for them. [Read more…]

There are 4.2 billion people in the world who are using the Internet and 3.4 billion of these are doing so via social media, according to statistics gathered as of October 2018. This information is a huge deal for businesses that are trying to reach a wider market and their respective digital marketing teams as it only means one thing—there is a vast volume of potential buyers that remains untapped. [Read more…]