Given the golden child status of content marketing, SEO is one of Google’s increasingly critical factors in evaluating sites. According to a survey, 32 percent of companies expressed that SEO as a service creates the most benefit for them. [Read more…]

There are 4.2 billion people in the world who are using the Internet and 3.4 billion of these are doing so via social media, according to statistics gathered as of October 2018. This information is a huge deal for businesses that are trying to reach a wider market and their respective digital marketing teams as it only means one thing—there is a vast volume of potential buyers that remains untapped. [Read more…]

Search engine optimization (SEO) makes the internet work, literally. Without SEO being in place, websites would not rank properly in Google and it would be very hard to appear in search engine results. This would make it virtually impossible for you to take steps to improve your chances of appearing. [Read more…]