It can be exciting and complex to redesign your website. There are many ways you can screw up your website. That’s why it is so important to have a website design project plan. When it comes time to launch your website, you need to be prepared for everything: from copywriting to SEO to development.
Copywriting
You should check your grammar and spelling, but ensure that you have someone else (e.g. a friend, or colleague) look at the website. It is a well-known fact that you will skip words you don’t “think” are in a document if you have to read it multiple times. You can check the copy with Grammarly, or you can read it aloud.
Meta Descriptions And Page Titles
For search engine optimization, page titles and descriptions are particularly important. This information tells Google which page you have on the site and what it means. It also tells Google how a user would search for that page online. Don’t use duplicate page titles and make sure your titles are no more than 55 characters. Make sure you are precise!
Capture Of Lead
Is your contact list being entered into your CRM when they fill out a form? Are you using quality CTAs that have UTM codes to filter traffic? It is important to collect information about your customers and target market when marketing online. This information can be used for future marketing campaigns, such as retargeting and social advertising.
Internal Links
Google will consider you more authoritative if they see that users are visiting your website from other countries and finding your content useful. Link articles, content, or offers to your website to ensure that users stay longer on your site and are more likely to become qualified leads.
Quality Assurance And Usability Testing
First, let me say that quality assurance is often one of the most overlooked parts of the process. But it is also, quite frankly, the most important. Your website may be better in terms of messaging, and user flow, but if it isn’t working correctly, users will leave.
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