Instagram has become the number one social media platform in the world over the last few years, with more than 700 million people all over the world logging in every month, posting 16 million images and videos and liking or interacting with 1.6 billion pieces of content every single day.
Those numbers are absolutely staggering when you really think about the reach and the accessibility that Instagram makes available, and if you are a smart and savvy entrepreneur that capitalizes on the flood of traffic crashing around in Instagram every day the sky really is a limit when it comes to your online success.
At the same time, you’re never going to be able to do much of anything on Instagram until you boost your follower count and increase engagement on your Instagram profiles. In an effort to better help you do exactly that, we’ve put together these tips and tricks!
Come up with a crystal-clear hashtag strategy
According to Instagram, posts that include at least one hashtag – and as many as five hashtags – get nearly 80% more engagement on the platform than those that go without.
Obviously, you’d have to be at least a little bit crazy not to come up with a crystal-clear hashtag strategy that ties all of your content together but also allows you to improve your influence in your reach. If you can get other people to use your hashtags through a creative strategy on their content, you’ll be able to leverage their efforts to improve your overall Instagram influence as well.
Jump on board hashtags that are trending
This is why jumping on board hashtags that are already trending and becoming a part of conversations that are very, very popular is such an advantageous thing to do – especially when you’re looking to build your follower count and improve your engagement.
Alongside trying to build your own viral content you’ll want to “hop on board” already speeding trains in the form of hashtags that are trending all over the world. As long as they are relevant they can help you grow!
Don’t forget to fill out your bio
Way too many people forget about their biography on Instagram, and even those that remember to fill out their bio very rarely do so in an effort to improve their follower count, boost their engagement, and give their Instagram account AND their “money pages” the kind of traffic that they can generate from the social media platform.
Fill your bio with relevant information but also make it in entry point into your sales funnel or send people to other pieces of content you have created to build more affinity, to build more influence, and to create more engagement. You don’t want to waste this space!
Go all in when you build your online persona
Nobody spends even a second of their time on social media to look at “regular day” things or pay attention to “everyday people”. Social media is a snapshot of our highlights, and you really need to play up this angle by building an online persona that is the epitome of what your target market wants to be, who they want to be seen as, and how they identify themselves.
Then create the kind of content that that persona would create, share the kinds of posts that this persona would share, and have the kinds of conversations that this persona would have and you’ll be off to the races!
About the Author
Morris Edwards is a content writer at CompanyRegistrationinSingapore.com.sg, he writes different topics like Tips for Promoting Your Business on Social Media and all topics related to Business and Economy, if you are interested about Company Registration in Singapore visit our website.
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