Blogger outreach and guest posting is a fantastic way to promote your business, but it’s a method that does require certain skills, time, and a lot of patience. You can do the work yourself, or you can hire a blogger outreach agency. Either way, there are things you need to consider when you’re looking to start a blogger outreach campaign.
First of all, you need to understand what blogger outreach is all about. Lots of people still think of guest posting and blogger outreach as a link acquisition method. But, it’s much more than that, and when done properly, you’ll find the benefits you get outside of the link are much better than the link itself.
Blogger outreach is about sharing your awesome content with other audiences who align with your target market. It’s basically “borrowing” the audience of a large blog, sharing your knowledge and expertise, and hopefully getting some members of that audience to head on over to your website because they like what they have read.
If you can nail the content, and create something which people actually want to read, you’ll have started developing a relationship with them before they even reach your website. That’s a far greater introduction than someone simply finding your website on Google and clicking through to your website.
Secondly, if you consistently provide content of value to various large publications, sooner or later you’ll be offered regular contributor spots, and you’ll be able to start building your personal brand as an authority within your industry. That alone will help your business to get more traffic, and more importantly, more sales.
The last thing you should be thinking about when you’re performing blogger outreach is the link that you’ll get back from the website. Sure, make sure you always include your link where appropriate, but don’t just stuff it in there and base your article around your link. Also, it’s much more beneficial to link to an informational page on your website (for example a post on your blog), rather than linking to your homepage or a sales page. You can always add a call to action at the bottom of the post, or mention your businesses homepage in your author bio. You’ll still get positive rank increases, but the audience wont feel like they’re reading a promotional piece of content, they’ll be reading something of real value.
When you provide real value in the content you use for your blogger outreach and guest post placements, you’ll find the results you get are much better than content which is simply created in order to get yourself a backlink for your website. When you create content with value, other websites will naturally want to link to that content as well, which in turn, helps turn your content into an authority piece, and the link juice from all of the pages linking to your authority content will flow through to your website too.
Don’t forget to share your guest post placements too. Once the content is live, don’t just sit back and forget about it. Promote it yourself too! Share it on Twitter, LinkedIn, Facebook – anywhere you have a social account. It’s extra links, extra exposure, and the blog where you published the content will appreciate the fact that you are going out of your way to share the content on their blog too. This will help you to build on your current relationship with the blog owner, and perhaps allow for further opportunities to secure blogger outreach placements with them in the future.
If you stick to the tips and techniques in this article, you’ll be sure to find great success with all of your guest posting and blogger outreach efforts. It’s worth spending the extra time to do the job properly and get real results from each of your placements. One quality guest post placement will bring results greater than 10 or more low quality guest post placements.
Do you have any blogger outreach tips or techniques? If you do, please feel free to share them in the comments section below!