There are 4.2 billion people in the world who are using the Internet and 3.4 billion of these are doing so via social media, according to statistics gathered as of October 2018. This information is a huge deal for businesses that are trying to reach a wider market and their respective digital marketing teams as it only means one thing—there is a vast volume of potential buyers that remains untapped.
In order for a business to reach an audience that goes well beyond its local presence (or network of friends and family), something must be done to make sure they appear on the first pages of online searches. This is where a well-planned SEO strategy steps in. SEO, or search engine optimization, is a system by which keywords and phrases are entered strategically throughout a website with the goal to be one of the first listed whenever a random person types a query into the likes of Google, Yahoo, or Bing.
The quest for the right mix of keywords to apply onto blog posts, photo captions, file names, headlines, and other areas of the website is challenging; mostly because search appetites change from time to time, and Google updates its regulations periodically, as well. The role of the SEO marketer is to keep abreast of these changes and be vigilant in applying these to their clients’ websites. This way, as the Internet landscape evolves, you don’t get left behind.
How can you increase your web presence through SEO efforts? Here are three ways that have worked for many.
- Make sure your website mobile responsive.
When it comes to getting your business out there, there’s nowhere else to go but mobile. It doesn’t really matter much nowadays if you have a fancy brick and mortar store. What matters is that people can search for you online and that your website is something they can easily read and navigate on a small screen. A huge chunk of Internet users access the web at random times throughout the day, and their mobile phones and tablets are the ones they take with them wherever they go. Make sure you are not hard to find.
- Add a blog to your site.
Adding a blog is the best way to communicate with your target audience and to update them with the recent goings on at your business. Even if you nothing has been happening as of late, SEO consultant Webmetrix Group says that you can post lists, how-tos, tips and other types of content that will be helpful for your readers and establish your position as a trusted authority in your niche. Having optimized content will not only make it easier for Google to list you on the first page but will also add true value to your website in terms of audience loyalty and engagement.
- Improve your local SEO strategies.
SEO is a non-negotiable part of a successful online presence. Without it, it’s not likely that anybody, whether an old or new client, will be able to find you. SEO will help send quality leads your way and increase brand awareness. It will also help cement your position in your niche by being one of the first entries that pop up whenever your target consumer searches for anything related to what you offer on search engines.
Of course, there are plenty more strategies that you can employ and many other tools that you can use to analyze performance and determine what works and what doesn’t. The SEO game is a constantly changing environment and it is up to the digital marketer and the website owner to keep up to stay at the top. If you haven’t applied these tactics to your own website yet, there’s no better time to start than now. Consult with an expert in online marketing and SEO to get started.