Blogging helps to improve search engine visibility. Every entrepreneur wants to have a perfect blog to allure their customers. SEO optimized blog fetches more business and elicits social media likes. The social media act as an essential marketing tool for every budding business owner. It has proved to be a cheap yet an efficient medium for promoting any product or services. For all these things to happen and to stay on top of the Google’s ranking, a search engine optimized blog is required. Nowadays, Blogger outreach service is very popular to make a genuine audience for your business. There are many Blogger Outreach Tools available on the web which helps to build a well SEO optimized blog.
Even after being aware of the importance of a blog, many times companies fail to gear up to that level to boost the traffic to their sites. Remember few facts that remain standard to make your business blog visible to many audiences.
Blog is the vital tool to enhance the visibility across all search engines.Well written blogs may not suffice, but optimized blog only can help you become visible. In simple words, SEO friendly blogs will skyrocket your blog views.
To make the best use of a blog to nurture your business, you must know two things.
- Avoid making some simple yet ruining mistakes in your blog.
- Outsource your SEO Services with the professional service provider.
Option “two” will take care of your first point as well. Still, know what mistakes commonly spoil the blogs.
Failing to Remember the Keywords
Do not overboard your content with more keywords. But you must not forget to mention the keywords. As the name implies, keywords are the “KEY” to bring your blog on the top when clients use them to search for any details. Use them sensibly and place relevant keywords at the right place. Do not plug keywords at places that make no sense.
Try to have your keywords either in the title, subheadings, body or at the Meta description. The Meta description is a 160 character content that gives an overview of the blog. It appears as the two lines under your link when people search using search engines.
Lack of Readability Formatting
Do you know? Individuals read your blog not from their desk in the office or at home, but most of the time while waiting in the traffic, sitting in doctor’s clinic, or just when taking a short break. So, if you fail to format the readability, then they may not read your blog. You might have placed ideal keyword and made them land on your page. Still, when formatting is not readable, they may lose interest in viewing your page. Make it mobile, tablet, laptop, and PC friendly.
Also, do not write lengthy paragraphs. Make it into short para with subheadings, lists, and bullet points. Represent images and infographics to attract their interest in reading your blog thoroughly.
Call toAction Not Included
Call to action means inviting the blog readers to move to the next step. Failing to do so will make readers lose focus. They may read your blog and like to contact you. When they do not have a direction to do so, you will lose a potential customer. Hence, incorporate your contact details in this section to quickly make them reach out to you.
Coming to the point once again, when you think that the mistakes mentioned above are simple,then you have mistaken. They are blunders that will spoil your entire content. Make sure to give importance to these errors and correct them from now on.