SEO can be considered the single most important tool to make your website visible to the world. While some people consider this tool manipulative, it uses a very logical sequence and use of words to make a website popular.
Basics
It is necessary to understand the basics of SEO if you want to do it successfully. Every search engine has its own criteria for displaying search results. What we try to do through Organic search optimisation/SEO, is basically, become visible before others, based on any related word searched on a search engine.
The best way to get traffic to your website is actually providing good and useful content related to your particular niche. Here are a few ways to make your new or already existing website a top SEO.
1- Website structure
A sites structure and its navigation rules are both critical in setting the SEO stage for your website. Not only does good structure optimize your page for search engines, it also makes it easier for visitors to visit and enjoy your website. The structure of a website determines how easily a search engine can search through your pages and subpages to find the relevant content.
2- URL rules
A good rule of the thumb for setting up an SEO page is to concentrate on only one primary keyword. This can be done by including that keyword in the page URL. In order to make sure each word is separate, use hyphens to separate your keywords if they are more than one word. A static URL gets more bonuses than a dynamic URL when it comes to navigation.
3- Title-tags and meta-descriptions
Title tags are your site descriptions. These tags describe what your site is about. You may be required to fill it in several places like social media, browsers, external pages etc. Make sure your title tags are concise, to the point as well as comprehensive.
4- Meta-descriptions
If title tags describe your website, then meta descriptions describe your products. You will be required to fill in meta-description under the title tags in SERP. So, meta-descriptions are your 150 characters of advertisement that gives you more bonuses even before a potential visitor or buyer comes visiting.
5- ALT attributes for images.
Search engines do not have the ability to recognize images, what they do recognize is the ALT text’s used to describe these images. So you need to use ALT attributes to assist search engines in finding your content. You can use keywords as ALT-text or you could use proper image descriptions whichever is your target. It is also important to bold your keywords in the ALT- text to emphasize its importance to the search engines.
6- Use appropriate keywords
Proper use of keywords is the basis of Organic search optimisation/SEO practices. Take the time to find a list of keywords that are likely to be searched by users who you want to visit your website. Choose the most relevant keyword phrases that are popular yet have low competition. This will make your website rank higher in searches.
7- Keyword Mix
Use a mix of broad match, generic and long tail keywords to attract more traffic to your website. Using only one type of keyword may make your website lag in competition. All three types of keywords allow you to attract separate attention on search engines.
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