In today’s fast-paced world, no one has time for a mediocre website. Internet users are interested in browsing only error-free websites that load quickly and boast sleek design. One way to approach the website design process is to focus on what your website should not have. Here are six of the most common website design mistakes that will impact the user experience offered by your website.
No online chat feature
If you want to attract a younger target market, one way to achieve this is to include an online chat feature. What makes it so great is that it is a cost-effective solution to improve your customer support. It requires one customer service rep to answer a telephone call, while with online chat one employee will be able to manage multiple chats at the same time. You do the math…
Not being mobile-friendly
The majority of people are accessing the Internet via their different mobile devices. Therefore, if your website is designed only for desktops, you will not be able to reach nearly as many potential customers. In fact, according to Adobe almost 80% of users will leave a website that does not display accurately on their mobile device.
Find out more about why responsiveness is one of the important features of every good website.
Too much text
Videos and images are what users like to see. If your website has too much information, they will be less motivated to support your business. Thus, your message should be clear and succinct. Impress them with your simplicity! If you are selling merchandise or marketing your expert service, sell it by explaining the pros using as few words as possible.
Too many images
OK, so the previous comment said that images were a good thing, right? Well, you know what they say about too much of a good thing… When it comes to websites, the same principle applies. Visuals can be extremely effective, but your website will be slow to load if there are too many images. Therefore, choose carefully!
In short, you do not want to overwhelm your visitors by having too many things happening and fighting for their attention. Weird as it sounds, too much choice can actually cripple your potential customers. If your purpose is to get them to click that “Proceed to checkout” button, although counter-intuitive as it might sound, do not give them too many options.
The different web design elements should be able to work together well. In other words, your colour schemes and typography should provide a similar style. It should be clear to your visitors that everything was a result of conscious decision.
Incorrectly placed call-to-action prompts
Your potential customers should not have to scroll to find your different calls to action. If you place your call-to-action prompts below the fold, your visitors are less likely to take the desired action. In short, it should be near to impossible to look past your calls to action.
When it comes to designing your website, your user experience should be one of your most pressing matters. Avoiding these six common mistakes is already half the battle.