Search engine optimization (SEO) makes the internet work, literally. Without SEO being in place, websites would not rank properly in Google and it would be very hard to appear in search engine results. This would make it virtually impossible for you to take steps to improve your chances of appearing.
Many businesses outsource their SEO to specialist companies. SEO is something which most people can do to a certain extent, however, to see real results you need to be looking for a specialist SEO agency which has the experience, skills, and tools to drive measurable results for you. It’s always worth going for a local SEO firm, such as SEO Minneapolis, who can work closely with you to achieve the best outcome.
Here are a few things to look at when choosing an SEO agency to ensure you are getting the best value for money.
1: Check Their Testimonials
SEO agencies proudly place reviews and testimonials from current and former clients on their website, however, these are easy to fake and so it is important to check that they are legitimate. Try reaching out to a few of the companies or individuals featured on their websites to gauge their real opinion of the agency.
You should only be working with an agency which has a proven track record in securing results for their clients. If the agency does not list any clients on their websites, then be straight up and ask the agency for a few contacts. They should be more than happy to oblige; due diligence is a normal part of running a business and any professional agency will understand.
2: Carry Out an Interview
Interviewing an SEO agency is a normal part of hiring one and they will be accustomed to undergoing this process. It should not be a one-way interview, either. The questions which you ask the agency’s representative should relate somewhat to your business because it is important that the agency has experience within your industry.
Ask the agency’s representative who their typical clients are, where they come from, what their unique selling point is, and how they work to drive results for these clients. It’s also worth finding out exactly which areas of marketing and SEO they specialize in, as it is a broad subject.
3: Look at Multiple Agencies
Not all SEO agencies are the same and others have areas of expertise which differ from their competitors. You should always interview multiple different SEO agencies to ensure you get the best idea of what is available in your area and that you end up working with one which has relevant knowledge and experience relating to your own industry.
Agencies which know your industry inside-out will be able to get the best results by running efficient campaigns which appeal to your target market.
If you’re running your own business, hiring an SEO agency is the best way for you to get ahead of your competition and optimize your website to rank highly in search engines.