There are over 1.5 Billion websites online today up just 900 million in 2016. On further analysis, a majority of these sites seem to be businesses. This means one thing:
The competition is now much fiercer and the race for customers has never been this crazy. Which begs the question of survival and viability for established as well as new online businesses… Well, the answer is in your old buddy- SEO!
Here is why:
Google is Now Smarter
Previously, you would fool Google by splattering keywords all over your content and get away with it.
And now? No way!
Mr. Larry Page and his pal Sergey Brin together with the team have long realized that online entrepreneurs are into the business of keyword spamming to boost rankings.
That means you have to do much more. The continued algorithm updates and mobile-first strategy have sounded the death knell for businesses which have failed to keep pace.
Luckily, reputable SEO companies such as the Allentown SEO Company have been helping online entrepreneurs to boost rankings amidst the continued onslaught.
The Internet Shopper is Clever
Unlike in the past when people were thirsty for information and you could achieve favorable ratings with low-quality content, today it’s different.
The online shopper is intelligent and can detect cheap blog posts from a mile and will quickly run to your competitor’s website.
This, of course, brings your visibility on search results down further shrinking sales. And so to survive, you’re left with little choice but to up your content marketing game.
That Word Again: Competition
When affiliate marketing started, very few big-time players gave a hoot. Thus, the early adaptors were making big bucks and living their dream internet lifestyle.
What about 2018?
WireCutter was bought by New York Times a while back opening the way for the big wigs to enter into the business.
Now, these companies are armed with huge marketing budgets and are raking in handsome profits after buyouts.
Sadly, you are up against them so you ought to step up your SEO efforts.
SEO Still has the Best ROI
It’s true that some marketers are shifting to other strategies, for example, social media marketing and Ad Sense but none of these guarantees a return on your investment.
While SEO costs could be one-time, most pay back tens of times so long as you achieve a top ranking for your niche from repetitive sales.
This is contrary to advertisement programs such as Ad sense which needs a continuous spend to retain visibility.
Even Facebook’s sponsored posts can be quite expensive if targeted improperly despite that they don’t necessarily create real clients.
Final Word
The competition is heating up and Google is becoming stricter so to succeed, you need to rethink your online business.
And that’s where SEO comes in.
Good SEO practices and sustained efforts will help your website not only to sustain its position but also to rise above the competition.
For sure, SEO has and will continue to be the game changer- may be until the next update!
