There are 4.2 billion people in the world who are using the Internet and 3.4 billion of these are doing so via social media, according to statistics gathered as of October 2018. This information is a huge deal for businesses that are trying to reach a wider market and their respective digital marketing teams as […]

Search engine optimization (SEO) makes the internet work, literally. Without SEO being in place, websites would not rank properly in Google and it would be very hard to appear in search engine results. This would make it virtually impossible for you to take steps to improve your chances of appearing.

SEO can be considered the single most important tool to make your website visible to the world. While some people consider this tool manipulative, it uses a very logical sequence and use of words to make a website popular.